The De Beers Supplier of Choice initiative, launched in the early 2000s, rewarded diamond manufacturers who ventured downstream into jewelry and retail branding efforts. As a result, we witnessed an explosion in proprietary diamon...

Clarity, one of diamonds' four basic 'C's, refers to how free a diamond is from inclusions and blemishes, internal and external features that negatively affect a diamond's shine, beauty, light refraction and its value. ...

Round diamonds are the most common and sought-after diamond shape in the world. We stated that diamonds are polished into a variety of shapes and that the choice of shape is mostly one of taste, best use of the pre-polished rough ...