Diamonds are polished into a variety of shapes. The choice of shape is mostly one of taste, best use of the pre-polished rough diamond, and, at times, color. Most call a diamond's shape "cut." However, since January 2006, the term "cut" has referred to the proportions of the diamond, its Cut Grade, and the term "shape" has since been the term for the form or contour of diamonds.
When considering the requirement to create a critical mass of buyers of diamonds for wealth preservation, Ehud drew many parallels with what is also required to reinvigorate traditional consumer demand for diamonds in both cases, transparency sits on, or perhaps trumps, the podium.
According to Ehud, education, like marketing, is an essential component in creating a critical mass of believers in diamonds for wealth preservation.
To reach a critical mass of believers in diamonds for wealth preservation, Ehud believed it was also essential for the industry to recalibrate its marketing efforts.
Ehud believed that one key component required to reach a critical mass of people who believe in diamonds for wealth preservation is the establishment of trading platforms.