Iconic Tiffany & Co. is among the most recognizable brand names in the world and one of the most valuable retail jewelry companies. A 2015 brand survey ranked it as the 66th most valuable brand name in the world, with a brand value in excess of $6 billion. Surprisingly, however, the company did not get its start in jewelry nor was it even called Tiffany & Co. The company began operating in 1837 as Tiffany & Young, a stationary and fancy goods emporium in lower Manhattan founded by Charles Lewis Tiffany and John B. Young. It wasn't until Charles Tiffany took control of the company in 1853 that he shortened the name to Tiffany & Company, and established the firm's emphasis on diamond jewelry.