When considering the requirement to create a critical mass of buyers of diamonds for wealth preservation, Ehud drew many parallels with what is also required to reinvigorate traditional consumer demand for diamonds in both cases, transparency sits on, or perhaps trumps, the podium.
According to Ehud, education, like marketing, is an essential component in creating a critical mass of believers in diamonds for wealth preservation.
To reach a critical mass of believers in diamonds for wealth preservation, Ehud believed it was also essential for the industry to recalibrate its marketing efforts.
Ehud believed that one key component required to reach a critical mass of people who believe in diamonds for wealth preservation is the establishment of trading platforms.
"I began charting out my vision for a future for diamonds, in which they serve as a wealth preservation tool. It is a broad vision, and I want to start discussing how I think we should get there" Ehud wrote in a post in January 2017.