News from All Diamond

Follow the latest insights shared by All Diamond in memory of Ehud Arye Laniado and access all articles written by Ehud Arye Laniado

Going After the Heart

Heart-shaped diamonds are mentioned in letters between Italian nobility as early as 1463. Mary Queen of Scots gave Queen Elizabeth a ring set with a Heart-shaped diamond in 1562. They even appear in paintings from the era.

Today, Heart-shaped diamonds are very popular in the Far East. In the past year, it has gained growing popularity in the US especially after singers Lady Gaga and Nicki Minaj received engagement rings set with Heart-shaped diamonds.
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Mercury Crystal Clear

Ehud's case for pricing transparency in the diamond industry was made clear in the previous Insight blog. This means making every piece of information about a diamond available to consumers. To help demonstrate how this can be put into practice, Ehud shared his own diamond pricing model, which he used for decades to price both rough and polished diamonds.  

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Making Diamond Prices Transparent

Pricing is at the heart of making the case for rarity of diamonds, which in turn is key for restoring consumer demand. Pricing, however, has also been the Achilles' heel of the diamond industry, especially in a context of increased consumer knowledge.  

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Together We Are Stronger - Branding Alliances

Ehud welcomed the generic diamond marketing campaigns that emphasized the rarity of diamonds. In July 2016, he wrote "The return of a relevant generic diamond marketing campaign is a blessing. 'Real is rare. A diamond is real' is a step forward to changing the current consumer mindset and is naturally inspired by 'A diamond is forever'".

At the same time, Ehud realized that in the current market structure, allocating sufficient funds to invest in an impactful marketing initiative is not simple, and suggested a possible solution, "In view of our fragmented sector, diamond players should consider branding alliances to jointly invest in promoting diamonds".

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Ehud Laniado, Farewell to a Visionary Businessman

Ehud Arye Laniado

It is with great sadness that we confirm the news that our founder, Ehud Arye Laniado passed away on Saturday, March 2, 2019. He was 65 years old.

After living an exceptional life Ehud will be brought back home to Israel as his final resting place. He will be dearly missed by us all.

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