News from All Diamond

The Emerald is a classy, clean, architectural diamond shape with a very large fan base. Its large, expansive table draws the eye to look deeply into it. Many of the top-selling diamonds in the world are an Emerald shape.

The Marquise is an elongated diamond shape with a large top surface. As such, it is a great choice when size is a leading factor in choosing a diamond shape. 

It was Marilyn Monroe who sang the legendary words ‘Diamonds are a girl’s best friend.’ I sometimes wonder how much songs actually impact on our thinking and our decisions. Did the words of this song run through Richard Burton’s mind in 1969 when he bought the 69.42 carat pear shaped diamond for Elizabeth Taylor which he promptly renamed the Taylor-Burton diamond? Or did the song somehow make him conscious of the fact that the value of the diamond would go on to rise considerably in price before it would eventually be sold at auction?

Boy meets girl, girl meets boy. It’s the oldest story in the book and one that is deeply ingrained in our society. For many, the happy end culminates in a couple getting engaged, which is where buying a diamond ring comes in.

I have what I like to call a philosophy about diamonds and I’ve named it the Crystal Clear philosophy. At the heart of Crystal Clear lies a deep conviction that what today’s diamond buying public most needs is clarity about what they are buying and what they are paying for, when purchasing diamonds.