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Mercury Crystal Clear

Ehud's case for pricing transparency in the diamond industry was made clear in the previous Insight blog. This means making every piece of information about a diamond available to consumers. To help demonstrate how this can be put into practice, Ehud shared his own diamond pricing model, which he used for decades to price both rough and polished diamonds.  

"Mercury Crystal Clear™ is an innovative methodology for valuing rough and polished diamonds, which I have been developing as principal of Mercury– a rough and polished diamond pricing consultancy", Ehud recounted in October 2015. "Mercury Crystal Clear™ is about making diamonds' value known and transparent, based on the conviction that diamond buyers today lack sufficient clarity about what they are paying for."

It was a serious effort on Ehud's part and a burning desire. "I strongly believe that two complimentary processes – full disclosure of price components to consumers along with accurately translating polished diamond prices into rough diamond prices – are part of what I like to call a CRYSTAL CLEAR philosophy."

Ehud had a detailed plan for the market, and his Crystal Clear philosophy embodied it. In the following Insight blogs, we will describe key components of this method.


Related articles:

Mercury Crystal Clear™: Gaining Transparency in the Diamond Market

Living Up to the Diamond Promise

Empowering the Consumer with Transparency


Click here for more Insights from Ehud Laniado

Crystal Clear – The 5th C
Making Diamond Prices Transparent

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