Beyond diamond players, Ehud explored other supply-side topics that have sparked debates over the years where he believed that similar to demand-side issues, greater transparency is central to address them. Lab-grown diamonds provide a good example.
While their emergence was accompanied by rising concerns across the industry, Ehud believed lab-grown diamonds can play a complementary role to that of natural diamonds, provided consumers gain a better understanding of the inherent value of natural diamonds.
"There is no doubt that there is a market for lab made diamonds in the jewellery arena. If it becomes cheaper than natural diamonds, it will appeal to the younger generation or to those who do not have sufficient means to buy natural diamonds."
Ehud took this approach for a reason. He held the opinion that "Natural and lab-grown diamonds are two complementary products," and therefore, "most people will continue to buy natural diamonds for emotional reasons and because they are one of nature's miracles, as well as for wealth preservation."
"In the future that I envision, the diamond world will act similarly to the art world. There will be those who buy diamond jewelry, those who buy jewelry set with lab-grown goods, and a market of collectors who buy diamonds as assets, but who also appreciate diamonds for their beauty. Based on the economy of rarity, we must create a separation in consumers' minds of diamonds as a component in jewelry. We must instill the understanding that diamonds stand alone, and can be used as an economic asset."
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