From golf clubs to tea bags and pacifiers, designers continue to find new applications for diamonds to bring an added bit of posh into the everyday experiences of their clientst here ...

Plush toymaker Gund has an extensive line of stuffed toys for all budgets. However, the most sought-after toy at the Gund booth at the American International Toy Fair in New York Valentine's Day was the $10,000 Snuffles bear. If Tahitian black pearls for eyes and white alpaca fur weren't enough, Snuffles also sports a necklace featuring 10 carats of diamonds on a white gold chain with the company's famed motto, 'Gotta Getta Gund'. Although this bear is the most expensive bear to date which features diamonds, it is far from the most expensive price ever paid for a teddy bear. That prize goes to the Steiff's Louis Vuitton bear, which sold for a whopping $2.1 million at an auction in 2000.