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Where are the profits?

Where are the profits?

Upon reviewing the Mercury Diamond Index for Polished Diamond Prices below, you will see that prices are currently around the same level as they were in early 2010. Polished prices demonstrated an overall increase and the index rose from 116.7 in February to 121.5 in May of 2010. Prices then fell back a little only to increase again, and the year-end index reached 129.3. From start to end, prices increased by an average of 17.6%.

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What Is Your Added Value? Why the Traditional Diamond Centers Must Adapt to Change

What Is Your Added Value? Why the Traditional Diamond Centers Must Adapt to Change

The math for setting prices in the market is fairly straightforward, and I have presented it over time more than once. In a way, you could argue that it is a technical matter. However, the process is is more than reverse engineering the price consumers are willing to pay for polished diamonds to calculate what the cost of rough diamonds should be. It’s also about adding value.

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The diamond industry pipeline starts with mining, then rough trading, manufacturing, jewelry setting and finally retailing. It may look like a short and efficient journey, however it is anything but t...
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