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Crystal Clear – From Rough to Polish

Improving the pricing transparency of polished diamonds is the first part of the two main components of the Crystal Clear philosophy. The other part, driven by the first, is the ability to then determine the prices of rough diamonds. The rationale that Ehud used here was that, ultimately, it is consumers who determine the price of a rough diamond based on how much they are willing to pay for its polished output.

Turning Crystal Clear Theory into Practice: Mercury Diamond Price List

The introduction of a transaction-based polished diamond price list is possible. The Mercury Diamond™ Price List which Ehud founded, provides wholesale polished diamond prices based on transaction prices in the wholesale market.

Crystal Clear – The 5th C

A key component of Mercury Crystal Clear™, the diamond pricing system which Ehud founded, is expanding consumer knowledge of diamond characteristics beyond the 4Cs (Carat, Color, Clarity and Cut) known to the ordinary buyer. "The importance of a transparent and easily understood pricing system for diamonds cannot be stressed enough. For many years, the general press and many consumers have been stating that the misunderstood differences in diamond prices are a turn-off."

Making Diamond Prices Transparent

Pricing is at the heart of making the case for rarity of diamonds, which in turn is key for restoring consumer demand. Pricing, however, has also been the Achilles' heel of the diamond industry, especially in a context of increased consumer knowledge.

Marketing the Case for Rarity

A lot of work is required to create and sustain demand for polished diamonds. As in every industry, it is a task for product makers. Unlike other industries, it was a single producer that took it upon itself. But if De Beers relinquishes this task, who will market diamonds and diamond jewelry?

RESTORING THE DEMAND - The Challenge of the Diamond Consumer

Ehud Laniado passed away on March 2, 2019. It is hard to digest this news from someone who made a lasting impression during his lifetime. Ehud's writings on the diamond industry over the years are reminiscent of his desire to share his thoughts on the diamond industry, which remain as relevant today as when first published.Over the last five years, Ehud often discussed the need for the diamond industry to act in unison to address some of its most pressing challenges. As a first step, there is the need to ask the right question, starting with what explains the decline in consumer demand.

Ehud Laniado, Farewell to a Visionary Businessman

It is with great sadness that we confirm the news that our founder, Ehud Arye Laniado passed away on Saturday, March 2, 2019. He was 65 years old. After living an exceptional life Ehud will be brought back home to Israel as his final resting place. H

RESTORING THE DEMAND - The Challenge of the Diamond Consumer

Monday, 15 April 2019

All Diamond

Insights

Featured

Over the last five years, Ehud often discussed the need for the diamond industry to act in unison to address some of its most pressing challenges. As a first step, there is the need to ask the right question, starting with what explains the decline in consumer demand.

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Ehud Laniado, Farewell to a Visionary Businessman

Tuesday, 05 March 2019

All Diamond

Market Update

Featured

Ehud Arye Laniado

It is with great sadness that we confirm the news that our founder, Ehud Arye Laniado passed away on Saturday, March 2, 2019. He was 65 years old.

After living an exceptional life Ehud will be brought back home to Israel as his final resting place. He will be dearly missed by us all.

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Diamond Industry Organizations: Women’s Jewelry Association

Wednesday, 27 February 2019

Ehud Arye Laniado

Opinion

Diamond Industry Organizations: Women’s Jewelry Association

The Women's Jewelry Association (WJA) was formed in 1983 after a founding member, jewelry sales representative Toni Lyn Judd, was unfairly treated by her employer. It was a revolutionary act at a time when the American jewelry industry was in many ways a male-dominated industry. At the time, even leading organizations refused to accept women as members.

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Trade Show Season Is On. Do We Need it?

Monday, 25 February 2019

Ehud Arye Laniado

Market Update

Later this week, the Hong Kong International Diamond, Gem and Pearl Show will open in Hong Kong, signaling the start of another year heavily populated by trade fairs. In a month, Baselworld will take place. In four weeks between the close of the show in Hong Kong and the opening of the show in Basel, no less than four important, yet more regional, trade fairs will take place.

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Diamond Industry Organizations: International Colored Gemstone Association

Wednesday, 20 February 2019

Ehud Arye Laniado

Opinion

Diamond Industry Organizations: International Colored Gemstone Association

The diamond industry is closely associated with a number of other industries, practically all jewelry oriented. Jewelry is set not only with diamonds, but with additional precious gems as well. Just as diamonds and diamond trading calls for a host of industry organizations, so do gems. Chief among them is the International Colored Gemstone Association (ICA).

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News from All Diamond

Regaining consumer trust on the industry’s weakest links

Crystal Clear – From Rough to Polish

Turning Crystal Clear Theory into Practice: Mercury Diamond Price List

Crystal Clear – The 5th C

Making Diamond Prices Transparent

Marketing the Case for Rarity

RESTORING THE DEMAND - The Challenge of the Diamond Consumer

Ehud Laniado, Farewell to a Visionary Businessman

RESTORING THE DEMAND - The Challenge of the Diamond Consumer

Ehud Laniado, Farewell to a Visionary Businessman

Diamond Industry Organizations: Women’s Jewelry Association

Trade Show Season Is On. Do We Need it?

Diamond Industry Organizations: International Colored Gemstone Association

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