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Understanding Seasonality in Diamond Sales

Understanding Seasonality in Diamond Sales

In our last article, I identified the primary consumers of diamond jewelry today. I noted that more than 50% of diamond jewelry pieces are destined to be worn by a married woman, and that income is the single most important variable when determining diamond consumers. I also outlined how branding is—and will continue to be—a critical marketing tool to establish diamonds as a premium luxury item for the next generation of consumers.

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Keeping Diamonds Relevant

Keeping Diamonds Relevant

In our last article, I discussed how diamond jewelry evolved into the primary choice for engagement gifts around the world. Today, 4 out of 5 marriage proposals in the U.S. begin with the gift of a diamond engagement ring.

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How Gatekeepers Can Turn Loss into Profit – Part 2

How Gatekeepers Can Turn Loss into Profit – Part 2

Two weeks ago, I showed the diamond manufacturing's economy of loss, defining the midstream as the diamond pipeline’s gatekeeper of rough diamond prices for the entire industry. The report centered on an analysis of diamond manufacturing costs and how they result in a loss, and presented an alternative approach that would result in profit. This week, I will conduct the same analysis, based on the latest prices and costs.

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The Diamond’s Place in the Consumer’s Heart

The Diamond’s Place in the Consumer’s Heart

Diamonds are widely viewed as the premier gift to celebrate the love between two people. Diamonds signify eternal commitment, and have been immortalized for decades in books, songs and movies. Diamonds have even evolved to the point where individuals routinely purchase them as indulgence gifts for themselves to signify achievement and status.

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5 Diamond Important centers You May Have Missed

5 Diamond Important centers You May Have Missed

Over the past several weeks, I gave an overview of the main diamond-producing countries and diamond centers. This tour, which took us around the world, would not be complete without a few words on five countries that play an important role in the diamond pipeline.

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The diamond industry pipeline starts with mining, then rough trading, manufacturing, jewelry setting and finally retailing. It may look like a short and efficient journey, however it is anything but t...
It might surprise people to know that there are only around 50 active diamond mines in the world. These mines never seem to be found on the outskirts of major cities. Instead, they are usually located...
We have seen how the industry has undergone significant changes over the past 20 years and how smaller companies have emerged to play an increasingly important role in supplying rough diamonds to the ...
When I discussed fancy brown diamonds in last week’s article, I stated that unlike other fancy color shades that are extremely rare in nature, brown diamonds are plentiful and therefore command much l...
In the last two decades, much has been said about an impending demand vs. supply imbalance in the diamond industry. Huge mines discovered over the past 40 years are nearly mined out, some argue, and n...
A major diamond rush, located in Lüderitz (in the former German colony of Deutsch-Südwestafrika - German South West Africa) is among Namibia’s most famous diamond sites. In 1907, the Germen railroad w...
When most people hear about diamond mining, they think of South Africa, where diamonds were discovered in 1866 in the Kimberley region. A 15-year-old boy discovered the now-famous 21.25-carat Eureka D...
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